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Wrestleball × BoxingFinesse

Building
the content
engine.

Wrestleball × BoxingFinesseSept 2026
The opportunity

Wrestleball already has the ingredients.

AthletesCombat sportsBasketballPersonalitiesCompetitionUS market

Now we build the media system around it.

The opportunity02
The content engine

Not posts. A system.

Longform

YouTube · Interviews · Events · Behind the scenes

Shortform

Reels · TikTok · Shorts · cut from every longform piece

Storytelling

Athletes · Teams · Rivalries · Rules

Distribution

Wrestleball · Teams · Athletes · Partners

Conversion

Followers → Tickets → PPV
The content engine03
Show, don't tell

One video in. Three formats out.

A · Hype · 20–30s
This is not basketball.
0–1.5sHardest impact, no context3–18s12–20 cuts on the beat: clash, throw, score18–24sOne slow-motion shot, whip back to speed
FOLLOW @WRESTLEBALLDEC 2026

Hype

Entertainment
B · Personality · 20–30s
Meet the baller.
0–2sClose-up, athlete speaking, mid-sentence2–4sLower third: name · baller · team16–22sLaugh, gym, ritual. The person, not the sport
FOLLOW @WRESTLEBALLDEC 2026

Personality

Athlete first
C · Explain · 30–45s
Why do they fight for the ball?
3–12sReal clash at 50%, overlay: 1 v 112–18sTakedown, freeze, +2 and possession18–36sNo dribbling, 20-second clock, zones 1–2–3
FOLLOW @WRESTLEBALLDEC 2026

Explain Wrestleball

Zero prior knowledge
Show, don't tell04
Prototype

One rule. Twenty-six seconds.

Every possession starts 1 on 1
The clashEvery possession starts one on one.
No dribbling, 20 seconds
Team phaseNo dribbling. Pass and move. Twenty seconds.
Zones 1 2 3
The zonesCloser is easier. Further is worth more.
Wrestleball explained · 0105
Content formats

Repeatable series, not random posts.

01

Wrestleball explained

Rules and situations, made understandable in 30 seconds.

02

Meet the ballers

Athlete introductions. Face, story, style.

03

Inside the gym

Gym visits. Where the sport actually lives.

04

Road to December

Event build-up. Countdown, stakes, matchups.

05

Team stories

Teams, rivalries, personalities.

06

Fighter × Baller

Combat-sports personalities in the Wrestleball context.

Content formats06
Digital foundation

One Wrestleball identity across every touchpoint.

Website

Home, teams, athletes, how it works, watch.

Social channels

Wrestleball, teams, athletes. One look.

Content templates

Intro, outro, lower thirds, captions, motion.

Team guidelines

What teams post, how, and when.

Athlete guidelines

Simple rules so 200 athletes look like one league.

Ticket / PPV funnel

Every piece of content points somewhere.

Wrestleball homepage concept
Digital foundation07
The look

Four pieces every clip shares.

Intro sting
Intro sting1.5 seconds. Never before the hook.
Outro
Outro3 seconds. Follow + next event. Always.
Lower third
Lower thirdName, role, team. Bone and red.
Caption style
CaptionsUppercase, three lines max, one red word.
Social identity v0.108
Phase one

Next 30 days.

  1. Content audit

    Sight every piece of existing footage, brand asset and channel.

  2. Shortform production starts

    Weekly clips cut from existing material.

  3. Social identity

    Templates, fonts, motion, intro / outro.

  4. Content formats

    Test 3–5 recurring series. Keep what works.

  5. Website audit

    What has to be better before December.

  6. December roadmap

    Content → Athletes → Event → Tickets / PPV.

Week 1Audit · access · cut list
Week 2Identity · first 4 clips live
Week 3Formats tested · 8 clips
Week 412 clips · website audit · roadmap
Phase one09

Let's build
Wrestleball.

Wrestleball × BoxingFinesse10
Appendix
Who does what

Two people. Two lanes.

Mert

  • Digital product & website
  • Brand system & templates
  • Video production & motion
  • Distribution setup & funnel

Igor

  • Editorial & content strategy
  • Combat-sports knowledge & fighter network
  • Audience understanding
  • Social channels & formats
Appendix11
Appendix
The pilot

Thirty days. Then we both know.

We deliver

Content engine v1

  • Content audit of everything you have
  • 12 shortform clips from existing footage
  • 3 recurring formats, tested live
  • Social identity: templates, motion, intro / outro
  • Rule explainer 01 finished, 02 scripted
  • Website audit + December roadmap
We need

Access

  • Raw footage archive + brand assets
  • Posting access to Wrestleball channels
  • One approver, 24-hour turnaround
  • Two athletes willing to be on camera
  • The December date, locked
How we work

Weekly rhythm

  • Monday: plan + cut list
  • Wednesday: clips for approval
  • Friday: published + numbers
  • Day 30: review, decide phase two
  • Investment: agreed in the room, written here after
Appendix12