Prepared for Wrestleball · September 2026
Building the
content engine.
Four things, one system. Existing footage turned into formats, a rule explained in 26 seconds, a homepage that feels like the sport, and the look that ties it together. Everything on this page is a working prototype, not a slide about one.
01 · DeckThe pitch12 slides. Opportunity, engine, clips, explainer, formats, foundation, the look, the next 30 days, the pilot.←→ navigate · F fullscreen→
02 · PrototypeRule explainerRule 01, The Clash. 26 seconds, 9:16, built for Reels.Space play · R replay→
03 · WebsiteHomepage conceptThis is Wrestleball. How the sport could feel online.Scroll→
04 · LookIdentity kitColor, type, intro, outro, lower third, captions.Click a stage to play→
One video in. Three formats out.
First cuts from Wrestball's own footage, in the three formats. Hype, personality, explain. The finished versions get the intro, outro, lower third and caption style from the identity kit.
The slides
All 12, in order. Click one to open the live deck at that slide.
Next step
A 30-day pilot: content audit, twelve clips from existing footage, three formats tested live, the social identity, and a December roadmap. Then we both know.











