WE BUILD THE engine BEHIND COMBAT SPORTS brands.

BoxingFinesse is a studio by Mert and Igor - we build content engines for combat sports and the brands around them

We turn what already happens in combat sports into audiences, tickets and PPV

SCALE THE FIGHT. As one system.

We help athletes, brands and sports-tech teams grow: the identity, the content and the tech that carries it, built and run as one system.

CREATIVE BY EYE. Technical by trade.

One studio for the people in the sport, the brands that want in, and the platforms where they meet.

• For athletes: fighters into icons. Identity, poster language and fight-week drops. The look that makes a name travel before the walkout. For athletes
• For brands: brands into the sport. Campaigns written in the sport's own language, so a sponsor reads as part of the story, not an ad on top of it. For brands
• Athletes × brands: matched, then shot. We connect athletes with the brands that fit them, then make the film and stills that make the pairing feel obvious. Partner an athlete
• For sports platforms: platforms that talk back. League and team social built around moments, and the React and Next.js products and data plumbing behind them. For platforms

Combat first

From bare knuckle to the cage to the ring. And the sports that fight for the same attention.

• BARE KNUCKLE
• BOXING
• MMA
• MUAY THAI
• KICKBOXING
• FÚTBOL
• BASKETBALL

OFF THE CANVAS. Into the street.

Boxing lives in parks, galleries and group chats as much as in the ring. We build the culture around the sport: drops, shoots, spaces, and the stories people wear.

• Drops & collections: Made with the athlete, packaged like it matters, sold to the people who were there.
• Shoots & spaces: Parks, gyms, galleries. Wherever the sport already has a crowd.
• The archive: 500+ vintage fight magazines, open to members.

YOU FILM. We do the rest.

We prefer long form. One camera in the gym is enough: we turn it into a series with episodes, chapters, thumbnails, clips, and a collection to go with it.

1. You film: Phone or crew, whatever you have. We send a shot list and, if you want, a kit.
2. One upload: Raw footage into one link after every session. That is your whole job.
3. We cut the episode: Story, chapters, sound, titles and the thumbnail in the series look.
4. Clips from every episode: Shorts and reels for your channels and the clipping accounts.
5. Packages & collections: We ship the kits and design the drops that go with the series.

Reference · Limited drop: Daniil Donchenko (TUF 33). A FIGHTER, sold as a drop.

For Daniil Donchenko we made a limited collection and took over everything behind it: the design, production, logistics, the online shop, selling and support. He posts it, we ship it. We build shops like this for pro fighters.

• Design: The collection in his look: the print, the colourways, the labels.
• Production: Samples, the run, quality checks. Small and limited on purpose.
• Logistics: Stock, packing and shipping, worldwide.
• Online shop: His own shop, built and run by us.
• Selling: The drop date, the countdown, the posts that sell it.
• Support: Questions, returns, the fans after the order.

ONE SPORT. THREE systems.

Events, athletes and brands each need something different from the same footage. Pick one and watch how its system runs, week by week.

Systems partner: gtm.aiporate.com

NINE MOVES. One combination.

• IDENTITY: Known before the walkout. A look, a voice and pages that make you recognisable, so you arrive as a brand, not a record.
• RHYTHM: Every week, not when there is time. Plan Monday, approve Wednesday, publish Friday. A pace a small team holds through camp and the quiet months.
• REACH: Beyond your own feed. Clipping accounts and partner pages carry the highlights to people who do not follow you yet.
• FORMATS: Series, not random posts. Meet the Fighter, Road to Fight Night, Fighter × Brand. Repeatable, so twelve clips read as one brand.
• SPONSORS: In the story, not on top. We match brands with the athletes who fit them and build the placement into what people already watch.
• TICKETS: Follow, ticket, PPV. Every post has a job. The content and the funnel are built together, pointed at the next event.
• TECH: Built by the designers. Athlete pages, league sites and booking in React and Next.js, wired to the content that fills them.
• NUMBERS: Weekly, in plain words. What moved, what did not, and what we change next week. Sponsors get a kit they can read.
• ONE TEAM: Two people, every task. Mert builds the system, Igor fills it with stories. No account layer, no handoffs.

A PLATFORM, led by creatives.

Not an agency with a roster behind glass. We bring athletes, brands and creatives into one room, and the people who make the work lead it.

• Film & direction: Directors and DOPs for series, campaigns and fight week.
• Edit & motion: Editors and motion designers who cut in one house style.
• Illustration & posters: Poster artists and illustrators for fight nights and drops.
• Photography: Portraits, camp and product, shot for the series look.
• Product & collections: Designers and makers for merch, kits and limited drops.
• Code & platforms: Developers for athlete pages, league sites and the systems behind them.
• Clipping network: Accounts that carry the highlights beyond the athlete's own feed.

Main partner: BOXINGATELIER. Two studios, one network: theirs deep in the gyms, camps and promotions of the sport, ours building the brands and systems on top.

PICK YOUR corner.

Four ways in. Every one lands with the two people who do the work, and every one gets an answer within 24 hours.

• Brands: Get into the sport. Sponsor an athlete, build a collection together, or put your product inside the formats fans already watch. Pitch a brand deal
• Promoters: Sell the night. A four-week campaign per event: announcement, build-up, fight week and the replay, pointed at tickets and PPV. Plan an event
• Athletes: You fight. We do the rest. You or someone on your team films. We make the long-form series, the clips, the pages and the collection. Play career mode
• Creatives: Join the network. Directors, editors, illustrators, photographers and developers who want to work in combat sports. Join the network

GET IN the ring.

Brands, promoters, athletes and creatives: tell us what you are building. One of us replies within 24 hours, and if it fits, the first thirty days run at a fixed price.