JournalRaw, elegant, with the numbers.
Long reads on the business, the body and the life around the fight. Numbers with their sources, for fighters and the brands around them.
Between camps
Two fights a year is thirty quiet weeks. What a fighter does with them decides the next purse, the next injury and whether anyone remembers the name in the spring.
What the UFC's books say about your sponsor deck
A read of TKO's published UFC figures for 2025, the Paramount rights deal, the record sponsorship year and the antitrust settlement, and what each one means for a fighter's kit and a brand's plan.
Small hall arithmetic
How a small hall show pays for itself, why the home fighter is also the sales team, what the away corner earns, and what the arithmetic says about a fighter's own brand.
The weight cut is a tax. Here is the rate.
What the studies measure about rapid weight loss in combat sports, how much fighters actually lose, which methods carry the risk, and how to plan the cut like the camp instead of like a panic.
Sleep is the cheapest coach you will ever hire
What the studies say about sleep, injury and performance in athletes, and a fight week sleep protocol that costs nothing and asks for no equipment.
The money round
Gate, buys, subscribers. The four fights that set the records, what each one taught the business, and what the shift from pay-per-view to streaming means for a fighter's own brand.
One long read a week. No noise.
The Journal is written by the studio, not scraped. Every figure carries its source. Subscribe by RSS or JSON, or read the Daily 10 for the news of the morning.